Initial Washroom Hygiene has unveiled Initial Essence, a state-of-the-art air freshener formulated to provide long-lasting fragrance delivery in washrooms. Utilising oxygen fuel cell technology, Initial Essence delivers reliable, consistent and continuous air fragrance, setting it apart from gravity and passive systems or aerosols, which have significant gaps between sprays.
The air care technology is driven by an oxygen generator releasing a precise dose of oxygen continuously. The fragrance pouch is squeezed automatically to displace a measured fragrance dose onto a cellulose pad, and the pure fragrance is released into the room. Available in four distinct fragrances, each contains Neutra-lox – an odour-eliminating ingredient that is extremely effective against the smell of urine, faeces, body odour, tobacco, pet malodours, kitchen odours, mould, mildew and more.
The four Initial Essence fragrances are:
• Adore: A sophisticated fragrance that combines fresh apple notes with amber and spices.
• Elate: A designer fruity, floral fragrance with musk notes.
• Spring: Intense flora notes of ylang, lavender and geranium with hints of fresh cologne and lemon.
• Neutra-lox: A high concentration of Neutra-lox, with just a hint of lemongrass fragrance – the ideal choice for areas where strong fragrance is not desired.
Initial Essence delivers a steady stream of fragrance, maintaining optimal freshness throughout the day. The fragrance cartridge is highly concentrated, containing up to four times the amount of fragrance oil compared to metered aerosols. What’s more, with its large coverage area of 170m³, Initial Essence reduces the need for multiple units in medium to large washrooms, providing effective fragrance wherever it’s needed.
The sleek, white, stylish design complements any washroom decor effortlessly. The unit is battery-powered, so does not require a separate power source. Its eco-friendly design features 100 percent recyclable fragrance cartridges and a battery that lasts up to a year.