Dettol’s Mzansi Protect was launched during October – this immediately actionable initiative by Dettol aims to reduce the burden of diarrhoea in South Africa by 50 percent by 2027. While the message to wash hands during COVID-19 may have been internalised, there is a compelling case for continued education on good hand hygiene as a simple and effective action to prevent illness and diseases.
With the Stats SA General Household Survey 2020 showing that 42 percent of South Africans don’t wash their hands with soap and water, the need to drive handwashing education becomes even more imperative.
To realise this vision to reduce the burden of diarrhoea, Dettol also announced two incredible partnerships – one with The Nelson Mandela Foundation and the other with the Springboks (SA Rugby) – who are the current world champions. The relationship with the Nelson Mandela Foundation will help drive hygiene and handwashing education, as well as provide needed hygiene infrastructure to early childhood development centres across the country – ensuring no child is left behind. According to Jurie Roux, CEO of SA Rugby, “It’s more important than ever to ensure fundamental hygiene measures are in place, and this partnership with Dettol will give us added reassurance that we remain vigilant in this area”. Reckitt Marketing Director Umar Khan says, “We touch the head and the heart with our education and awareness campaigns, which for me is vital”.
The campaign media partner – the SABC – has also put its weight behind the fight by communicating critical messages across its channels. Gugu Ntuli, the SABC’s Group Executive for Corporate Affairs, says, “As an institution that cares about the community it serves, the SABC is pleased to partner with a reputable brand like Dettol SA on such an important campaign – an initiative that addresses the challenges of our most vulnerable communities in our country.”