SweepSouth, a South African start-up, has announced that it is expanding its operations across the African continent. The company, headed by CEO Aisha Pandor, was formed in 2014 by Pandor and her husband Alen Ribic. It is an online platform where clients can hire home cleaning service providers.
Within seven years the company has grown from a start-up to becoming South Africa’s largest on-demand home cleaning services company. In 2020 SweepSouth launched its home-cleaning services model in Kenya. During September they started operations in Nigeria, and plans are afoot to expand further into Africa. According to the company, the expansion comes at an exciting time for it as customers emerge from the rigours of lockdown in a spring-cleaning mood.
“Economies are starting to recover, but we also know that we have a really great product that demonstrably improves life for both customers and home cleaning service providers,” said Pandor.
She said Kenya and Nigeria were obvious choices, representing big-market regions with a high growth opportunity, ever-increasing internet penetration and digital literacy, and the potential for positive impact on employment, education, and economic growth via smart, scalable technology solutions.
“Kenya appealed to us because it felt like an in-between in terms of culture, market segment, and dynamics, and also smartphone and internet penetration. And Nigeria is a really exciting new venture that we hope will serve as a base for further expansion into the West African region.”
“If you want to truly make a difference in your region, find a pain point for your potential customers and solve it. And when you’ve done that, find the next one. You’ll soon make an impact,” she said.